Use the identity with confidence
This guide gives partners, affiliates, marketing teams, agencies, and production vendors the approved assets and practical rules needed to represent Kenzai Intelligence correctly.
Use the full lockup by default. Choose a reduction only when the context requires it.
- Ratio
- 2.676513:1
- Clear space
- 28 units
- Source
- Vector paths
The logo family
Three signatures cover every approved application. Each file is complete vector artwork with fixed proportions, spacing, and clear space.
Full lockup
Use for websites, proposals, presentations, press, events, partnerships, and any first introduction to Kenzai.
Do not force it into a space where the complete name becomes unreadable.
Download SVG
Standalone K mark
Use for favicons, app icons, social avatars, compact digital placements, and small physical applications.
Do not use it as the only introduction in an otherwise unbranded placement.
Download SVG
Wordmark only
Use when the K mark already appears in the same fixed branded environment.
Do not use it as the normal company, press, or partnership signature.
Download SVGChoose the right asset
Start with the audience, background, available space, and production method. These examples cover the most common decisions.
Website, landing page, or digital publicationPrimary lockup
Use the complete signature on a calm light surface at or above the minimum size.
Favicon, app icon, social avatar, or compact digital navigationK mark
Use the compact mark where the wordmark would become too small.
Partner deck, affiliate kit, event, or press placementPrimary lockup
Preserve clear space and give each organization equal visual respect.
Tight horizontal rail with an existing K markWordmark only
Use only when the mark is already visible in the same environment.
Dark indigo cover, backdrop, or video end cardReverse lockup
Use the supplied reverse master instead of recoloring the primary artwork.
Embroidery, engraving, vinyl, or single-ink productionInk or white lockup
Use the supplied monochrome master without intermediate gray values.
Email signature, proposal footer, or recurring document footerPrimary lockup
Keep it readable, link it to kenzai.io where possible, and preserve clear space.
Busy photography or video footagePrimary or reverse lockup on a quiet field
Create a calm high-contrast placement area instead of adding effects to the logo.
Protect the construction
The K, wordmark, and gold identity rule form one measured system. Their proportions and spacing never change.
One asset. One ratio. Every size.
- 01
Keep at least one 28-unit module clear on every outside edge.
- 02
Use the full lockup at 32 CSS pixels high or larger.
- 03
Use the standalone K mark at 24 CSS pixels high or larger.
- 04
Use the wordmark at 32 CSS pixels high or larger, with nearby K context.
- 05
The primary lockup aspect ratio is 2.676513:1.
- 06
The word shapes originated from Inter Tight 700 and 600, then became fixed vector paths. Never typeset or edit the logo as live text.
Favicon and app icon
Use the K mark inside the approved light Kenzai tile. The tile keeps the mark visible across browser themes, operating-system surfaces, and platform masks.
- Keep the K centered and preserve the supplied safe area.
- Use the approved light canvas. Do not create campaign-colored icon tiles.
- Do not add the wordmark at icon sizes.
- Test the final asset at 16, 32, 48, 96, 180, 192, and 512 pixels.
Approved color variants
Choose the variant from the background and reproduction method. Never recolor individual parts to match a campaign.
Primary
Use on white, Kenzai canvas, and calm neutral surfaces.
Reverse
Use on dark indigo or ink backgrounds.
Ink
Use for one-color light-surface production.
White
Use for one-color dark-surface production.
- White, Kenzai canvas, or light neutral
- Primary full-color artworkThis is the default treatment for most digital and printed communication.
- Kenzai dark indigo or ink
- Reverse full-color artworkUse the supplied reverse paths so blue and gold retain their identity roles.
- Light photography
- Primary artwork on a quiet areaUse only when the entire clear-space area remains calm and high contrast.
- Dark photography or video
- Reverse artwork on a quiet areaKeep clear of faces, captions, controls, and high-frequency detail.
- One-color process on light stock
- Ink masterUse the supplied single-color paths. Do not simulate grayscale from the primary logo.
- One-color process on dark stock
- White masterConfirm the production method holds the smallest details at final size.
Put the identity to work
Keep the signature consistent while the format, message, and collaborators change.
Partnership and affiliate use
Co-branding should communicate collaboration without merging either organization’s identity.
- Use the full lockup unless the placement sits on an approved dark environment.
- Keep one clear-space module between the Kenzai lockup, divider, and partner mark.
- Use a neutral divider. The gold identity rule remains inside the Kenzai logo only.
- Match optical prominence, not arbitrary pixel width, when partner marks have different shapes.
- Place campaign or event language outside the logo row.
- Do not combine marks into a new badge, endorsement seal, or joint logo.
- Request approval before publishing a new co-branded lockup or physical installation.
Social and motion creative
Keep placement predictable so campaign imagery and messaging can change without weakening recognition.
- Profile image
- K mark on the light Kenzai tile. Center the mark and preserve its safe area through circular and rounded masks.
- Square or portrait post
- Primary or reverse lockup. Use one quiet corner with a consistent safe margin across the campaign.
- Story or vertical video
- Primary or reverse lockup. Keep clear of platform controls, progress indicators, and caption zones.
- Partner announcement
- Primary lockup. Use a neutral co-brand row with equal optical prominence.
- Video end card
- Primary or reverse lockup. Hold on a quiet field and review legibility at the final delivery size.
- Paid social thumbnail
- K mark or full lockup. Choose by thumbnail legibility, then use one consistent campaign corner.
Documents, decks, and communications
Use stable placement across a document system so the identity supports the content instead of competing with it.
Presentation or report coverPrimary or reverse lockup
Use generous clear space and select the treatment from the cover background.
Interior slide or report pagePrimary lockup
Keep one consistent header or footer position throughout the document.
Proposal or statement of workPrimary or reverse lockup
Use primary on light pages and reverse on an approved dark cover.
Email signaturePrimary lockup
Use a readable size, preserve clear space, and link the artwork to kenzai.io.
Press kit or event listingPrimary lockup
Supply the SVG master and a preview. Do not ask publishers to reconstruct the identity.
Recurring narrow page furnitureWordmark only
Use only if the K mark already appears elsewhere in the same fixed template.
Production and file handoff
SVG is the source of truth. Select the correct master before export, then review the result at its real output size.
Screen and webPrimary or reverse SVG
Scale proportionally. Export PNG only when a destination cannot accept SVG.
Four-color printPrimary or reverse SVG
Confirm the printer profile and proof blue, indigo, and gold on the intended stock.
One-color print, engraving, or vinylInk or white SVG
Select the master that contrasts with the material. Never auto-convert the full-color logo.
Embroidery or small physical markingK mark or monochrome lockup
Run a sample and select another approved master if details cannot reproduce cleanly.
Motion and videoPrimary or reverse lockup
Move the complete asset as one object. Do not separate letters or the gold identity rule.
Handoff checklist
- 01
Send the exact approved SVG for the intended background.
- 02
State the output dimensions, background color, and production method.
- 03
Include the clear-space and minimum-size requirements.
- 04
Provide a PNG or PDF preview only as a visual reference, never as replacement source art.
- 05
Request a final-size proof for co-branding, apparel, signage, or unusual production methods.
Do not alter the master
- Do not stretch, compress, rotate, skew, crop, or redraw the logo.
- Do not change the 28-unit gutter or 8-unit rule spacing.
- Do not reset KENZAI or Intelligence as live text.
- Do not recolor individual parts or create a campaign color version.
- Do not detach, extend, or reuse the gold identity rule as page decoration.
- Do not place the primary lockup over noisy imagery without a quiet surface.
- Do not add shadows, outlines, glow, bevel, texture, or blend modes.
- Do not add a container, badge, tagline, or partner name inside the master.
- Do not use a screenshot, AI-generated approximation, or traced raster instead of the SVG.
- Do not combine the K mark and wordmark manually.
Common questions, answered
Use these decisions when briefing a designer, partner, affiliate, printer, editor, or event team.
Which logo should I use by default?
Use the primary full lockup on a light neutral background. It gives audiences the K mark and the complete Kenzai Intelligence name.
When may I use the K mark by itself?
Use it for favicons, app icons, social avatars, compact digital placements, and small production contexts. Do not use it as the only introduction in an otherwise unbranded partner placement.
When may I use the wordmark by itself?
Only when a K mark is already visible in the same fixed branded environment. It is a contextual reduction, not the normal company signature.
Can I type KENZAI Intelligence using the brand font?
No. The supplied wordmark is custom, spaced vector artwork. Use the SVG master even though the shapes originated from Inter Tight.
Can I recolor the logo for a campaign or partner?
No. Choose primary, reverse, ink, or white from the approved masters. Campaign colors belong around the identity, not inside it.
What if the logo does not read over a photo?
Move it to a quiet area or add a calm approved surface behind the entire clear-space zone. Do not add an effect to force contrast.
Can a partner combine the two logos into one badge?
No. Keep both marks independent, separate them with neutral space or a neutral divider, and match optical prominence rather than exact width.
What file should I send to a designer or printer?
Send the SVG that matches the background and production method, plus the intended size, background color, and a request for a final-size proof.
May I export a PNG?
Yes, when the destination cannot accept SVG. Export from the approved SVG at the required resolution, preserve transparency, and keep the SVG as the source.
Who should review a new application?
Request Kenzai approval for co-branding, sponsorships, apparel, signage, animation, unusual materials, or any placement that cannot follow these rules exactly.
Download approved SVG masters
Preview the exact artwork, then download the master that matches your signature, background, and production method.
